James Lawrence Kona Finish

Kona Ironman World Championships: Iron Cowboy’s 36 Ironman Finish

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Big congrats to Iron Cowboy James Lawrence on his 36th Ironman Finish at Ironman Kona World Championships.  It’s a pretty amazing journey.  Thanks for telling us what it takes and what this amazing day was like. James races his Fezzari T5 Triathlon bike.

Ironman Banner Wow!  I am still in disbelief that I actually did this race!  When I started triathlon over 10 years ago Kona was just a dream, the impossible dream.  Everyone talks about Kona…. Kona, Kona, Kona.  I’ve done a few Ironman races over my career, and without fail the one thing I hear about the most is Kona and the buzz of qualifying.  Everyone talks about it, but few will ever accomplish this triathlon dream.  It is hard to qualify in any division, and I know first hand how difficult it is for men 35-39 to qualify.  My best IM is low 10 hours… respectable yes, but in order to qualify I need to be low nine hours.  I’ve done the math and with my God given talent, five kids and real life, the sacrifices necessary won’t work for me.  At any given race there are just a handful of slots available for the big show, the World Championships.  Typically it is the genetically gifted athletes who have realized their gifts and developed these gifts with lots of hard work.  In 2012, Ironman announced a new program called the Legacy Program.  This is a program for loyal Ironman competitors to have a chance to grace the Kona stage, based on the number of Ironman races completed in a lifetime.  One of the requirements of this program is a minimum of 12 WTC Ironman races to be completed.  Most individuals take a lifetime to achieve this mark.  When they announced this program, I was just wrapping up 30 Ironman races in one year, this satisfied the 12 minimum races in a single year with ease.  Another requirement is to have done an Ironman race the year you meet the 12, and to also be registered for another Ironman the following year.  I met this requirement as well.  You are then put into a pool and they pull “so many” names to be invited to race in Kona.  Two years later my name was pulled and it was my time to go and dance.Hawaii M-Dot   I invited my parents, from Canada, to come to the big island of Hawaii to watch.  My dad had never seen me race an Ironman and my mom only on two occasions, my first and Ironman Canada when it was still in Penticton.  It was the four of us headed to the Island, myself, Sunny and my parents.  I wanted to enjoy the week and to not only be focused on the race.  We did a slew of activities to kick off the week including: sea kayaking, snorkeling, cliff diving, zip lining, volcano exploring and a night manta ray dive.  All were incredible and so much fun.  The second half of the week shifted to race stuff. Post Zip Line Sunny "Spiderman' Repelling Duel Zip Line Zip Line Bridge Zip Lining ZipLine Truck Ride Inside Lava Tube Lava Tube Volcano Tour Before Kayaking During the Athlete parade, we met all the Utah athletes and one of them offered to let us stay at their house the night before the race.  This was a huge help, as our condo was about 45 min away and would have made for an early, early race morning.  The house also served as a perfect ‘home base’ for Sunny and my parents on race day.  Thank you Cameron and LaRane for being awesome! Ironman Expo Athelete Parade I slept well, despite no air conditioning, and woke up excited for the day.  Again, I couldn’t believe I was at this race…. I wasn’t nervous at all and ate my bag of rice and quinoa, like I always do prior to an Ironman.  Cam and I left the house with plenty of time and walked down to the race start.  The pier was already buzzing and the energy was awesome!  The winds seemed calm and it looked like it was going to be a perfect day.  For some reason, they decided to do tattoo race numbers and all the athletes were herded into these lines so that volunteers could apply the numbers.  The system was HORRIBLE and I couldn’t help but wonder what was wrong with a good old fashioned sharpie.  Anxious and not willing to stand in the ridiculous lines, I sacrificed some of the water in my bottle and applied both Cam and my numbers.  We slid through the crowds and popped out the other side. Me and Cam Transition Bags Bike In Transition There’s not much to do in transition race morning of an Ironman.  Most everything should be done in the days proceeding the race.  I quickly pumped up my tires and placed my bottles on my bike.  Walking back out of the transition area, I stopped at a series of tables where volunteers where doing last minute ART (type of massage) work.  My right leg had been bugging me all week, so I plopped onto a table to see if he could work out any last minute kinks.  I actually felt better and headed toward the swim start.  On my way there I saw Macca and walked over to him and gave him a high five.  I had hoped some of his Kona Championship pedigree would transfer to me during this high five exchange…. as you will find out later, it did not :) Body Marking Race Morning I zipped up my BlueSeventy speed suit and walked off the pier into the famous swim start.  This was the first year they separated the woman and men age groupers.  The men went off first and the woman 10 minutes after.  With this being the world championships and swimming not being my strongest of the three events, I positioned myself near the back of the pack treading water and waiting for the deep water start. I was calm.  Totally at peace with whatever the outcome was going to be.  Sitting in the water, I felt very little pressure to perform.  I was honoured and overjoyed with the simple fact that I was there.  I was in the same spot as so many triathlon greats.  BOOM the gun blows and I start out super slow, super chill.  I am near the back of the mass start and wasn’t concerned about a fight or separating myself from other athletes.  In fact, this was one of the least violent swim starts and swims I have ever experienced.  Three reasons for a calm swim experience: 1 – I positioned myself appropriately, given the quality of the field and my swim skills. 2- I started out super slow and controlled.  I have found in my training experience that when I start out slow, I seem to end up with a better net swim result. 3- Most of the field are seasoned athletes and decent swimmers, meaning they swam straight.  There were very few swimmers making random left and right hand turns, swimming across the paths of other swimmers, and very few swimmers d

Swim Exit

oing the dreaded underwater breast stroke kick of death.Swim Start I was told there is typically a small current against us when swimming out to the boat and to not be discouraged when I look at my watch at the half-way point.  I found some great feet and just settled in.  The water was clear all the way to the bottom and the ocean was alive with fish.  I swam easy and the guys I was following did a great job swimming the buoy line.  I reached the boat, swam across the top and made the right hand turn for home.  I glanced at my watch and it was right at 35 minutes.  I was so happy since my goal was 1:10 and after swimming out and across the top I should easily reach this goal, only having to go straight back in and now I should be swimming with the current.  Well, this was the first cruel trick this island had in store for me today.  Due to the winds that had rolled in, I guess the current or tide had switched and was actually hurting us coming in.  I felt as if my effort was equal to my swim heading out, but when I popped up out of

the water my swim time read 1:18…. meaning an 8 min slower swim on the way in :( .
Overall I was really happy with my swim.  My effort was consistent, my swimming was straight, and I didn’t overdue it.  I quickly picked up my transition bag and headed through transition to my Fezzari bike that was patiently waiting for me.  Off towards the Queen K I go!

0813_055151 I had no issues through transition and felt really good coming out of the swim.  I felt good.  I was ready.  The first part of the bike was a short out and back on the Kuakini Hwy.  This section is in town and mostly protected.  Everyone is super excited at this point of the race and most are going too hard, myself included.  I was 20-30 watts above where I should have been and people were still zooming past me.  I kept saying to myself, “Chill, chill, chill.  Focus on you, your race and what you are doing.  Chill, chill, chill.”  So chill I did.  Early in the ride, I rode up to my good friend Sonja, who is a beast and ended up second on the day in woman 35-39.  I joked with her before the race that she wasn’t allowed to catch and pass me in the water (remember the woman started 10 minutes after us men).  Well, she did just that!  I joked with her for a second on the bike and then she took off like she was coming out of a cannon…. I never saw her again ’till late in the run. 0813_040375 The ride really started once we turned onto the Queen K.  Right out of the gates, the winds were present.  I thought nothing of it and knew that this was Kona and that it was suppose to be windy.  So bring it on!  I put my head down and just dialed in my watts.  I settled in nicely and started banging out the miles as David Warden had instructed.  David has been instrumental in getting me back into shape and will be the man to get me ready for my 50/50/50 challenge.  As we progressed down the Queen K, the winds got worse, and worse, and worse.  I knew I should stay down, stay in aero, but I was scared.  The winds had become angry!  They had become violent!  I found myself up, out of my drops, white knuckled, trying to just keep the bike upright.  One gust in particular scared me silly, which set me up for a disastrous rest of my ride.  There were four us, legally spaced, and suddenly  this gust hit us from the right, blowing us through our lane, over the center line, and into on coming cyclists.  Luckily none of us crashed.  Some cyclist weren’t so lucky and there were many reports, post race, of crashes caused by the wind. 0813_028994 Sitting up in the wind is the worst possible scenario to achieve maximum speed.  I started to get passed left and right, but couldn’t force myself down into the aero position.  I was getting defeated mentally which is rare.  Usually I’m mentally tough!  “Bring on the element!”  I say.  A guy wearing a chocolate milk kit biked past me that looked like Apollo.  I asked if it was him and he said, “No, I’m his stunt double.  I believe he is 10-15 minutes up the road.”  “Bummer,” I thought…. my Cowboy vs. Apollo undefeated streak wasn’t looking good.  I KNEW once I got to Hawi that it was going to be a magical ride back to Kona.  It HAD to be a tail wind!  I surveyed the trees, the bushes, and the resistance against me.  There was no possible way we’d be riding into the wind on the way back.  I FINALLY made it to Hawi and made the turn. 0813_034412 BOOOOOOM!  It was like a different island!  It felt like I was shot out of a cannon.  On the way out my watts were in the 220 range with my MPR coming in between 14-20…. After Hawi, I was pushing only 160 watts, in total recovery, traveling at speeds in excess of 30 mph.  This was about to be a 50 mile PR for me.  I was so excited.  I thought how perfect this was that I was going to be able to go this fast, with this little effort, and save so much for the run!  I was re-motivated and super excited – I was back!  This state of euphoria lasted only 5 very short miles before making a slight right back on the Queen K and back towards Kona.  I couldn’t believe it!  Dead into the winds again!  How is this possible?!  I mean, I’ve heard them say it on TV; but still, how on earth is this possible?  A head wind?  Come on, really?  My hopes of a record time back to town were dashed and I settled in for the long ride back Due to the winds, I was out there much longer than anticipated.  We had planned for specific watts, but not for a 6 hour ride!  My legs grew heavy and I was short on nutrition.  I started to not feel well and coke from the aid station was all I wanted.  I limped into town, but still had a smile on my face.  I saw Sunny and my parents and they looked concerned.  I was a good boy, stayed at my watts and just kept peddling.  Eventually I would get to the finish and would be able to start the run. 0813_019630

I was in the best run shape that I have been in in a long time.  I was pain and injury free (thanks to Dallas at Utah Spine and Sport and Natalie R for their magical hands).  I had PR’ed (personal record) at a run earlier this year in a half Ironman.  I was ready to run!  Coming off the bike I felt good, but not awesome.  I noticed my heart rate was high on the bike, based on the watts I was pushing.  David wanted me to go out hard and just hold on for as long as I could.  He wanted to see how far I could make it at a certain pace.  He said that slow down in an Ironman is typical, so let’s cover as much ground as possible before this happens.   This race really wasn’t my main focus (it is Brazil in 4 weeks), and again I was just happy to be there amongst so many greats.  As I ran out of transition and up the road, I could hear them announcing the winner of the race coming in.  Holy cow!  I must have really been out on my bike along time :) I came out of the gates at a conservative 7:45 (slower than David wanted), but that was all I had…. and it only lasted 4 miles…. ahhhhh!  It was going to be a long marathon.0813_058495 I was hot.  I was tired.  I was beaten.  Mentally defeated.  This just isn’t me.  This isn’t the IronCowboy!!!  I knew there was no point turning myself inside out over the next 22 miles.  I would save it for another day – I would save it for Brazil.  Even if I had run a PR marathon on this day, it wouldn’t have mattered.  The competition here is unbelievable.  So what was the difference between 100th and 200th…  at this point, nothing.  My goal was now to smile, thank the volunteers and cheer on the others around me.  Remember the winds on the bike course?  They were now a blessing on the run course.  We had cloud coverage and a light breeze, which is rare and welcome.  Oddly enough, I was slightly disappointed (I will explain in a moment). My cramping became worse.  It was the worst in my upper inner leg.  So running fast was out of the question and my stomach was starting to turn.  I couldn’t figure out why.  I had practiced my nutrition A LOT and have had minimal issues.  Unfortunately sometimes it is just not your day. 0813_062611I had made it all the way out to the turn in the ‘energy lab’ and committed to run through it and experience it’s infamous heat (insert disappointment).  The cloud coverage made the ‘energy lab’ normal… somewhat cool.  At mile 18.5, I buckled over to the side of the road and threw up a bunch of liquid; man I hoped that would help.  I started to run and a guy that had passed me while I was pulled over remarked, “Oh my!  You are running again!  I’d be down and out after what you just did!  Go get ‘em!”  I laughed and said,  “Thanks,” and finished up the ‘energy lab’ out and back. The next 6 miles were full of emotion.  Happy… Sad… Tired… Energetic… Excited… Disappointed… Stressed… Relieved… but mostly gratitude  Grateful for Sunny, my kids, my health, the journey, all of it. I turned the corner and started to head down Ali’i drive.  I heard cheers from the crowd and tried to hold myself together.  I’ve crossed a lot of finish lines, but none more meaningful than this one.  This was bigger than 30 in a year; this was Kona.0813_080135 Total side note – the most inspiring person on the course was by far Apolo Anton-Ohno.  He REALLY impressed me!  We raced in Boise earlier this year.  I ran him down and beat him overall.  I didn’t think there was any way he could take himself from that performance in Boise to what he pulled off in Kona.  On his first Ironman, on that stage, in those conditions, he managed a sub 10 hour race.  Of all the celebrities/athletes that have graced this course, who didn’t deserve to be there taking the spot from a deserving athlete, Apolo earned his right to be there with that performance.  Hines Ward, Tera from the Biggest Loser and chef Gordon Ramsey… THAT IS HOW YOU DO IT.! Congrats Apolo and you sir have my respect!  I hope we meet again in the future and settle our 1-1 record :) After the race I hugged Sunny, my mom and dad and just thought to myself, “We did it…” What is next?  Brazil… Then prep starts for 50 iron distance courses, in 50 consecutive days, through all 50 States.  #NoGoalTooBig www.ironcowboyjames.com

Switchback Solitude Reivew Aug-Sept

Industry Review: Fezzari Solitude Switchback Magazine

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Weight, price, and performance, are just three of the things Switchback Magazine praised about in their industry review of the Fezzari Solitude carbon hardtail 29er.  The power transfer of the frame for the XC racer, good handling, and comfort of ride when the trail gets rough also impressed the testers.  Switchback testers also really loved the 23-point custom setup they received on their test bike, making mention of Fezzari’s truly unique business model that couples direct to rider shipping with the personalized service of a brick-and-mortar shop.  Also notable is how the Solitude compared to other bikes with similar spec, the Solitude being pounds lighter and thousands of dollars cheaper.  Pick up a copy of the Switchback Magazine August/September issue on newsstand or click the photos to see the full review.

Review Fezzari Solitude Switchback Magazine

 

Review Fezzari Solitude Switchback Magazine Cover

 

See more on the Fezzari Solitude at Fezzari.com

 

Fezzari Fore CR5 Review

Industry Review: Outside Magazine names Fezzari Fore CR5 among the top 7 road bikes for 2014

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Each year Outside Magazine compiles the latest and greatest road bikes from the worlds leading bike manufacturers, including the Fezzari Fore CR5 road bike. This year was no exception, with over 20 test bikes the test crew spent a lot of time in the saddle analizing each bikes different ride characteristics. In the end Outside named the top 7 road bikes for 2014. The Fore CR5 made the list and was hailed as the most talked about bike of the test. It was talked about so much that a full length review will be coming soon to Outsideonline.com

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Fezzari Fore CR5 Review

Bike Review Outside Magazine Fezzari Fore CR5

See the full article on Outsideonline.com

Review Fezzari CR4

Industry Review: Road Bike Action Reviews Fezzari Fore CR4

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Road Bike Action Reviews Fezzari Fore CR4: Road Bike Action Magazine recently published their long term review of the Fezzari Fore CR4 Road Bike. See why this bike is really a jack of all trades and lays claim the a true ‘All-rounder’ road bike.

“After several weeks of testing and hundreds of miles in the Fezzari Fore CR4’s saddle, we came away impressed with the bike’s all-around capabilities. This is noteworthy due to the growing trend among manufacturers to design bikes for very specific purposes…there are fewer and fewer new models coming to market that can lay claim tothe title of “all-rounder.”’

See the full review here: 2014 Fore CR4 Review RBA

Review Fezzari CR4

With every Fezzari bike you receive our 23-point custom setup. Each bike is hand built in Utah and checked multiple times by multiple technicians to ensure you recieve the best fit and best quality. Plus we sell directly to you, the rider, to ensure you get the best value. Learn more about our 23-point custom setup with this short video and don’t hesitate to contact us with the question you may have.

Steve Jobs on the Efficiency of a Bicycle

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“To me, a computer has always been a bicycle with a mind.”

Fezzari_TimpPeak_BLsus

MTBR Reviews Fezzari Timp Peak

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MTBR recently took a closer look at the Fezzari Timp Peak and had few nice things to say about our full-suspension carbon 27.5-inch bike.

Check out a few of their comments:

“From that first pedal stroke we had a feeling the Timp Peak was a winner, and the fact we literally had to pry it away from our last test rider, speaks volumes about the goods the Fezzari delivers.”

… and

“As it sits our $6,300 Timp Peak sports a comparable build to the both the $10k Santa Cruz Bronson Carbon, and the $7,700 Giant Trance Advanced 27.5 0 with their carbon wheelsets and 1×11 drivetrains. Fezzari may not have the brand power of the other two bikes, but on value it beats ‘em both, and comes with impressive performance to boot.”

 

Read the rest of the MTBR Review.

Fezzari Timp Peak Review

Industry Review: Fezzari Timp Peak Review by Switchback Magazine

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Fezzari Timp Peak Review: When we launched the full carbon Timp Peak mountain bike that we built around the 27.5″ wheel platform, we definitely had some heads turn. We had the chance to familiarize the crew of Switchback Magazine with the Timp Peak, as well as the rest of Fezzari mountain bike lineup, last summer at Bicycle Press Camp in Park City, UT. After the event the guys from Switchback sent us their measurements so we could run them through our 23-point Custom Setup, build up a Timp Peak XTR, and ship it to their coveted northwest testing grounds. They recently published their feedback and findings of the fit and ride experience in the Switchback Magazine 27.5 Adventure issue, which hit newsstands January 2014. Below is the review and a photo of the magazine cover so you can easily find it on your favorite newsstand.

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Fezzari Timp Peak Review

Cover of Switchback Magazine January 2014 (Click to Enlarge)

newfezzaricom

Introducing the New Fezzari.com

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You may have noticed a little change at Fezzari.com recently as we launched our new website. As we looked at the user experience numbers and examined the changing landscape of how humanity is shopping online for bicycles, it became apparent, rather obviously, that mobile devices are starting to rule the world of web traffic.

So we took the advice of our lovely customers and fans, as well as the almighty Google, and developed what is called a responsive website. It’s responsive because it adjusts to fit whatever device you are viewing it on from a mobile phone to a tablet like an iPad to a desktop computer. We started from the ground up with a fresh design, bigger photos, product sorting, a comparison engine, and most importantly an all-new line of road bikes and mountain bikes, including our new 27.5/650b mountain bike models.

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