Customer Spotlight

Orem Police Patrolling on Fezzari Mountain Bikes


We sell mountain bikes all over the world to many demographics of riders, many who are seasoned racers competing at the highest level and many are just getting into the sport.  While we love all of our customers, some of our favorite people to work with are those protecting us day in and day out, our police forces.  We have outfitted many police units from Chicago to Moab, UT and many in between. Most recently we were able to help the Orem, Utah police force who are right here in our own backyard. The new bike unit puts in many miles to protect and keep our communities safe. Here is a great story about the Orem, UT police force patrolling the popular Provo Canyon River Trail right in out backyard. Who knows, maybe we will see these officers in the new Pacific Blue TV series.

Strum with bike

FEZZARI CR5-2011 REVIEW by Stephen B. Strum


Why did I buy a new Fezzari bike?

I’m not a professional cyclist; I’ve never competed in a road bike race of any kind.  I would be best described as a recreational cyclist who loves getting close to nature with a self-propelled vehicle called a road bike.  I have had three road bikes in my life prior to buying the Fezzari Fore CR-5.

My first bike was a Royal Enfield 3-speed English bike that I rode as a teenager.  I loved riding so much that my father had to push me to get my driver’s license even though, since age 12, I was driving cars and trucks on the lot of the gas station that he owned.  My second road bike, the far-out and innovative SoftRide, came many years later after finishing my university and post-graduate education. My father did not want me to be a mechanic; instead I became the first physician in my family; but over those years of higher education my cycling days were non-existent.   Road bike #3 was a Specialized Roubaix with a triple crank.  I still have that bike and use it as my trainer.  There was nothing really wrong with the Roubaix other than that it was heavy at 26 lbs with the usual cycling accessories i.e., bike computer, tool kit, water bottle, saddlebag with the usual odds and ends.

The Search for Light-Weight Bicycle

What propelled me to look for a high-end bike like the Fezzari was my need to lighten my bike and also lighten myself to compensate for many years of back injuries, and most recently a herniated disc at L3-4.

What propelled me to look for a high-end bike like the Fezzari was my need to lighten my bike and also lighten myself to compensate for many years of back injuries, and most recently a herniated disc at L3-4. I have always loved to climb hills and reward myself with a fast descent.  The weight of the Roubaix coupled with the pathology in my back definitely were issues that led me to look for a new bike.  Even lifting the Roubaix onto the Saris bike rack was at times a strain. I wanted a new road bike, something light, and responsive, that was fast on the flats but could take hills despite the handicaps of my bad back.

I wanted a bike that I loved so much I would keep riding it for the next ten years. Being a scientist and a researcher I told myself that I would perform due diligence and really learn about bike components before making a serious investment.  Biking had become a major part of the recreational time in my life, and just like buying a home or a new car, I wanted to be thoroughly happy with the purchase of a new road bike.  I spent hours each day, for many weeks, doing my “homework” (Figure 1)


Figure 1. The above is a screenshot from my computer showing the various folders that I created as I reviewed literature available on the Internet. Each folder was loaded with various files saved as PDFs or image files to allow me to review, ponder and come to decisions.



I live in a small town in Southern Oregon and the bike stores are not able to keep high-end bikes in inventory. Once in a while I did come across a high-end bike that was being discounted near the end of the year, and on one occasion found an Orbea that was perfect for my wife. She was riding a Marin mountain bike, and when I gave up riding my mountain bike after a bad accident and purchased the Roubaix she could no longer keep pace with me. In fact, it was the purchase of her Orbea that set the stage for my wanting a bike in that high-end class.  I was tired of riding a Buick and wanted the experience of a Mercedes or Porsche.  I grew frustrated with the local stores despite their allowing me to take their best bikes out for 3-4 hour rides.  It wasn’t just my dissatisfaction with one component or the other but more the sales pressure that if I bought the bike and later found myself unhappy with it, there was no returning it. And often there was no ability for me to customize the bike with the wheelsets or the shifters that I determined were most appealing to me and the best fit for my abilities. I had researched and kept files on Cannondale, Cervelo, Felt, Focus, Litespeed, Look, Orbea, Pinarello, Specialized, Trek and others.


I came close to ordering an Orbea Orca (Silver) from a bike store in Portland, but they would not sell it to me without my flying or driving up to their store; a totally crazy attitude in an economic down-time.  I considered a Project One Trek bike but the lower end models of the Trek I was able to ride did not meet my expectations.  I grew more and more savvy as I read review after review and rode bike after bike.  FInally, a trip to Southern California gave me the opportunity to visit a number of bike stores that had high-end bikes in inventory, and that I could ride.  I test  rode a few and of those liked the Colnago M10 and loved the C59.  But by the time I got through customizing either of those two bikes with what I wanted, my price was up in the $10,000 and beyond range.  There was no discussion with the salespeople.  They had their overhead and the best they could do was 10% less the manufacturer’s suggested retail price (MSRP).



I probably am, or have been, the most difficult prospective customer for Fezzari with loads of questions by email and phone.  The responsiveness of Fezzari was truly commendable considering today’s routine of being put on hold and channeled into voice mail.  The patience exhibited by Fezzari salesman Tyler Cloward in the many changes in my order as I went from “here’s what I am thinking” to finally placing my order was extraordinary and unprecedented in my lifetime of significant purchases.


As I write this review I think back about the  salesman and co-owner of an Orange County bike store who became overtly obnoxious, close to the edge of hostility, after he had spent a few hours with me seriously looking at the Colnago.  Hey doc, have you ever spent an hour or two with a patient and never got paid for it?  I could have, and probably should have walked out of his store but calmly replied that I had done pro bono work as a cancer specialist for the last 30 years—and lots of it.  I did end up having a professional bike fit in his store that cost me $200, but had to ask for a formal report which turned out to be handwritten. I share with you the information he provided below (Figure 2).   This may have been helpful to the folks at Fezzari; it would be a good question to ask them.  Perhaps I blew $200 for information that they could calculate from their 23-point bike fit questionnaire, but I do not think so.


You might also want to obtain your numbers from Lennard Zinn’s bike fit calculator which is available for free at  I am a firm believer that all cyclists should have bike fits to ensure that they are not damaging their bodies over years of cycling.  I could not imagine selling a bike to a customer without involving a bike fit in the process. Most reputable companies selling bikes will forego the fee for a bike fit if a bicycle purchase is made. But if you do have a professional bike fit ask up-front to see what their formal report looks like.  You should be getting an official document, easy to read, and containing all the information pertinent to a professional bike fit.


BIKE FIT INFORMATION for Stephen Strum as of 10/02/11

1.         86.9 cm center of pedal spindle to top of bike saddle.

2.         5 cm setback

3.         48.4cm saddle nose to handlebar

4.         4.5 cm saddle to handlebar drop

5.         10 degrees rise on levers; 1.5 cm drop to shifters from saddle

6.         42 cm 3T Ergonova handlebar

7.         100 mm 3T Team stem

8.     48 Sloping frame (similar to traditional 52 cm)


Figure 2: Professional Bike Fit Information



Now entering this picture and challenging situation was Fezzari. I had seen their Internet ads and although intriguing and enticing, ordering a bike over the internet seemed too risky for me.  Caveat emptor—let the buyer beware ran through my brain.  But what impressed me was that the bikes they were selling came with most of the components that I decided I wanted after my research on the Internet and in-store experiences.  Dura-Ace shifters, brakes, derailleurs, and wheelsets like the Mavic Kysirium SL’s were top of the line. I had done my due diligence in researching not only performance and satisfaction reviews but also prices. Fezzari was as good as it gets regarding selecting  the cream of the crop components for its bikes with hard-to-beat pricing.  But what if I did not like the bike?  I called Fezzari in Utah and spoke to Tyler.  He assured me that if did not like the bike after riding it for 30 days I could return it with a full refund.  The only cost I would incur would be the return shipping charge which he estimated to be $150.  I wanted this guarantee in writing; I got it (and it’s on the Fezzari website).


“We realize that buying something sight unseen is a big step. That’s why we offer a RISK-FREE 30-day Unconditional Money-back Guarantee. If for any reason you’re not completely satisfied with your bike or accessory purchase, simply return it in new condition within the first 30 days and will promptly refund the full purchase price.”


Caption: The above is the guarantee offered by Fezzari on bike and accessory purchases.



So what was my final order from Fezzari?  I bought the CR5-2011 with all Dura-Ace components i.e., shifters, derailleurs, cassette, chain, brakes, except the crankset which is an FSA K-Force Light to accommodate the bottom-bracket 30 (BB30) design. During the many trials involving other bikes I did ride a Felt Z2, courtesy of my local bike mechanic Ian Bagshaw. The Felt was a very good ride and was the major alternative if the Fezzari did not work out, for any reason. The Felt Z2 has Dura-Ace electronic shifters (Di2), which I doubted I would want but after 30 seconds of my first ride with them, there were a “must have” on the Fezzari.  I decided on splurging with  Enve wheels, and this decision came after changing my mind three or four times thinking I would go tubeless, then tubular but ultimately was convinced that carbon clinchers might be a smarter way to go. I still wonder if tubular would have worked out since my test ride with Zipp tubulars was incredible. I chose Continental Grand Prix 4000s, after reading at least 20 different tire reviews.  I selected Dura-Ace pedals with their large platform and along with those bought SiDi Mega bike shoes which are absolutely wonderful.  I agreed to try the Fezzari seat being reassured that if I did not like it there would be no trouble returning it for another of my choice.  The photo sent to me of my bike while it was being tested by Fezzari is shown in Figure 3.


Figure 3: My Fezzari Set Up for Testing in Utah



The Fezzari was shipped out and received by me within about 2 weeks after my credit card order.  It came in a heavy cardboard box and no evidence of exterior damage was seen.  The contents were all securely buffered by proper packaging against possible injury during shipping.  The bike came with ample instructions in both “quick” assembly and more detailed assembly formats. I admit to being totally inexperienced in putting a bike together when received this way.  I do think the instructions could have been clearer and hope that Fezzari follows through with making this so.  For example, the Enve wheels came with DT Swiss RWS quick-release skewers that were totally new to me and perhaps I should have done a Google search instead of guessing how they worked. You can see how innovative these skewers are at I believe that instructions that assume the customer is totally naïve to putting a bike together should be written and will gladly agree to be a “beta” tester for Fezzari. Don’t get me wrong, I managed to assemble the Fezzari but before I rode it I had my bike mechanic go over what I did to make sure there no blatant screw-ups on my part.  I wasn’t quite sure of the saddle height or the stem positioning so these were checked against my bike fit info.  The instructions regarding pedal installation were in error and the Dura-Ace pedals use an 8 mm Allen wrench rather than the 19mm standard pedal wrench. The criticisms were related to Tyler and he informed me that Fezzari was already in the process of amending the bike setup instructions.


My first ride on the CR-5 was glorious.  First, I could lift the bike easily with one hand and place it onto the Saris rack with any concern for my back.  Despite the Fezzari being incredibly light, it was also incredibly responsive and stable on steep hill descents. On climbing hills, I was pleased at how comfortably I could climb and how the electronic shifters made this even easier, and my worries about moving from a triple crankset to a compact crank dissolved. The electronic shifters are indeed wonderful. The Fezzari saddle was more comfortable than I had anticipated.


     Figure 4: The proud owner of a Fezzari FORE CR-5 in Central Point, OR


But, being totally honest there is one item I am no happy about.  I am not crazy about the Dura-Ace pedals (PD-7900) and remain unsatisfied with them despite reading many four-star reviews—and surprisingly not finding anyone experiencing the same difficulty that I have encountered.  I am able to clip in easily but unclipping was  too difficult and raised major stress at stop lights or any time a quick stop was needed.  Clipped in, the large cleat platform definitely added to my performance. The pedal tension release settings were set at the lowest, and this was confirmed by my mechanic. I related this to Tyler and he called Shimano who recommended some lube at the pedal-cleat interface.  I had done this early on and it did not help.  I have spoken with other riders who have not experienced this problem with the exact same pedal, and I think I may have pedals that are just lemons.  I have no problems uncleating with other pedals I have tried. I may have to abandon these pedals if I cannot come up with a solution.


I should also mention for completion that I started to hear some chain noise when in the small front ring and the rear 3rd sprocket.  I had the chain inspected and relubed.  The problem did not go away and I related this to Tyler who tried a number of possible remedies, none of which worked. Finally, Tyler suggested that the derailleur hanger might be bent or out of alignment. I thought this was unlikely since the bike was received by me in pristine condition and no subsequent trauma to the bike had occurred. Amazingly, when this was checked again by my local mechanic, a slight correction was made that solved the problem.


So at this point, aside from the pedal problem, I can honestly say that the Fezzari CR-5 is an absolute delight to ride and I am extremely happy with this purchase.  I continue to be amazed at how wonderful the interface has been between Fezzari a la Tyler Cloward and hope that the rest of the Fezzari sales staff has an identical work ethic.  I have purchased a high-end bike from a high-end company and in today’s world this is a delightful thing to experience.


I should end this review by stating that I have no relationship with Fezzari in any way that would violate the genuine honesty of my “critique”.  I will also add that I have given permission to Fezzari to share my email address and phone number with anyone that wants to hear further detail or follow-up on my experiences with Fezzari’s FORE CR-5.


Stephen B. Strum, MD

Ashland, Oregon




Spotlight: Freeride Specialist Cody Gessel & the Fezzari 801


Cody Gessel rides the Fezzari 801

Cody Gessel is a 19-year-old Sandy, Utah native who mostly rides skate parks and dirt jumps, but competes in slopestyle whenever he gets a chance. He grew up racing motocross and was committed to it until he turned 18 and money started getting tight (motocross is expensive). He’d ridden BMX on the side some and decided to buy a hard-tail bike to ride every day. Since that time, racing motorcycles has become a thing of the past as biking takes up most of his time. Cody caught the eye of Fezzari staff while at a dirt jump jam in Alpine Utah.  Cody is also an avid fan of Arnold Palmer half & half (half ice tea/ half lemonade) and Mario Brothers on Nintendo.

Cody Gessel rides his Fezzari 801 free ride at the Sandy City Skate Park, and Sandy, Utah

1) What has been the highlight of your biking career so far?
Just riding for fun and having fun with all my friends, having tons of fun is just the biggest highlight!

2) How many miles did you ride last week?
I don’t even know! i just rode circles at the dirt jumps and skate parks.

3) What is your favorite race?
Well i dont race, outside of biking its any supercross race!

4) When did you start biking?
A few years ago, I raced motocross pretty seriously, but I rode bmx on the side, then I got a hardtail last year and havent stopped riding it since!

5) What was your first bike?
Growing up I had this sweet blue and yellow bike that if you pedaled backwards it stopped. I loved it, then I won $101 from this radio station, and I bought the sickest red x games bike!

6) What bike setup do you ride now?
Fezzari 801 frame with Spank Components and VP Pedals. I ride dirt jumps and park mostly so it works great!

7) Why do you bike?
Just for fun!

8 ) What is your favorite ride or route?
I love riding at Tanner park, perfect flow, good lines, good fun!

9) What is your favorite time of day to ride?
Always gotta have a good sunset sesh!

10) What is your biggest goal with cycling

Just to have fun! as long as i’m having fun i have no reason to stop!

11) What does an average training week look like for you?
Just riding everyday and having fun!  I’ve spent a good amount of time on the air bag at the Camp of Champions learning new tricks.

12) What do you do for training during the winter?
I shovel out whatever skatepark is open!

13) What do you do for nutrition on long rides?
Either an Arnold Palmer, Squirt, Dew, or Dr. Pepper and some sort of candy!

14) What races do you have planned for this year?
I plan to get to most of the slopestyle events in the U.S. and Canada.  I’ve already competed in Teva games this year and just finished up the Claymore Challenge.

Gregg Blanchard on his Fezzari Catania road bike.

Customer Spotlight: Gregg Blanchard and the Fezzari Catania


Gregg Blanchard on his Fezzari Catania road bike.

Gregg Blanchard rides the Fezzari Catania.

1) What has been the highlight of your biking career so far?
Finishing LOTOJA last year. Not the time I was hoping for, but still 100% awesome. (Way to go Gregg! For those of you who haven’t heard of LOTOJA, it’s a 206-mile race that runs from Logan, Utah to Jackson, Wyoming “LOgan TO JAckson.” It is the longest, one-day USCF-sanctioned bicycle race in the United States and includes 10k+ feet of climbing).

2) How many miles did you ride last week?
Lets see, just over 135.

3) What is your favorite race?
To watch? The Tour of Utah. Super fun to be that close to the action and brush shoulders with pros. To ride? LOTOJA.

4) When did you start biking?
I rode mountain bikes a lot in high school, but picked up road biking in 2006.

5) What was your first bike?
A Windsor Wellington 3.0. The thing probably weighs 25 pounds but did the trick for 5,000+ miles.

6) What bike setup do you ride now?
Fezzari Catania.

7) Why do you bike?
Fitness, for one. Its a great way to stay in shape. But riding is also incredibly fun. Long solos where you can quietly enjoy the scenery or group rides where you can race and try to drop your buddies and joke about it in between.

8) What is your favorite ride or route?
Skaneateles Lake in Central NY. It’s one of the medium sized finger lakes. Amazingly beautiful scenery. Pretty hard to beat.

9) What is your favorite time of day to ride?
Evenings. Although the wind sometimes picks up in the afternoon, in the late evening everything calms down, you get those cool pockets of air every now and again, and the low light makes the view from the saddle that much more amazing.

10) What is your biggest goal with cycling?
To always have a smile on my face at some point during the ride. Just want to keep cycling as fun now as it has been for the past 5 years. I do have a secret desire to ride a solo century in under 5 hours. I’ve come semi-close, but still haven’t nailed that one.

11) What does an average training week look like for you?
I’ll usually ride a medium length ride on Tuesday (35-50 miles), a shorter easier ride on Wednesday (25-30 miles), a long ride Friday (75-100 miles), and maybe spin on the trainer for a few over the

12) What do you do for training during the winter?
Ride on the stationary trainer for an hour or two a week while I watch a soccer game and then ski as much possible. It’s cross training, right? ;)

13) What do you do for nutrition on long rides?
I’ll bring along frozen burritos, clif bars, Pearson’s Nut Rolls, the occasional energy gel, and maybe even a PB&J. For every bottle of water I drink I’ll usually do one bottle of something with electrolytes as well.

14) What races do you have planned for this year?
Cache Valley Century, Little Cottonwood Hill Climb, LOTOJA

Tyler Cloward rock climbing in southern Utah.

Spotlight: Interview with Fezzari Employee Tyler Cloward


Tyler Cloward rock climbing in southern Utah.

Tyler Cloward is the marketing manager for Fezzari Bicycles. He rides both mountain bikes and road bikes and is a former college soccer goalie, avid rock climber and regular contributor to the Fezzari Facebook page. Tyler also enjoys grilled cheese sandwiches and watermelon. It’s not uncommon to see him on the trail with his great dane, Kai.

1) How long have you worked for Fezzari Bicycles?

I’ve worked for Fezzari since 2009.

2) What’s your favorite thing about working for Fezzari?

I like working with bikes. It’s fun to be able to design and build bikes and then see people love the product you had a part in building and designing. It’s a fun atmosphere with fun people who love bikes.

3) What has been the highlight of your biking career so far?

Being part of designing a new bike and seeing the positive feedback from other riders when it is in full production.

4) How many miles did you ride last week?

I got in about 80 miles of beautiful asphalt on the mountain roads around the Fezzari offices.

5) What is your favorite race?

I’m not real big into the competitive racing, but one of my favorite rides is the ULCER. It is a 111 mile ride around Utah Lake south of Salt Lake City.

6) When did you start biking?

I learned to ride a two-wheel bike 5 days before my 3rd birthday and have been on two wheels ever since.

7) What was your first bike?

My first bike I can remember was a florescent green Schwinn mountain bike, frame bag included. ;)

8 ) What bike setup do you ride now?

I am currently riding a Fezzari Fore CR5 and a Fezzari Nebo Peak.

9) Why do you bike?

I bike because it is fun. I love the outdoors and getting lost in the mountains with just my bike and dog.

10 ) What is your favorite ride or route?

My favorite road ride is up Provo canyon and the Alpine Loop, which the Tour of Utah uses. You pass a bunch of waterfalls as you ride up the canyon along the river. The Alpine Loop climb is 3000 ft of steep, narrow, aspen-lined road that takes your breath away not only in the difficulty of the climb, but also in the view of the snow capped peaks. It’s amazing!

11) What is your favorite time of day to ride?
I’m an evening rider. There’s something relaxing about riding after a long day at the office.

12) What is your biggest goal with cycling?
I want to be the 65-year-old guy with the massive legs and the leather skin from riding so much.

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Jeffrey Douglas on his Fezzari Fore CR2

Customer Spotlight: Jeffrey Douglas Put 10,000 Miles on his Fezzari Fore CR2


Jeffrey Douglas on his Fezzari Fore CR2

Jeffrey Douglas rides a Fezzari CR2 Carbon Road Bike. He was born and raised in Ontario, Canada and was an avid cyclist during his teenage years and in his early 20′s. He spent his late ’30s and all of his ’40s studying taekwondo and received my black belt in 2002. Three years ago, after a sparring injury, I decided to take a break from karate and get back into long-distance road bicycling. The bicycle bug bit me again, and last year I rode across America on my Fezzari CR2.

1) What has been the highlight of your biking career so far?
My highlight so far was the 7-week, 3700-mile, cross-country ride I made last summer. Organized by America by Bicycle, 50 of us departed Astoria, OR for Rye Beach, NH. We saw it all, 106,000 feet of climbing, mountains, plains, bike paths and highways. Not to mention the cold and hot weather, hail and a tornado in the vicinity. We also saw bison, deer, grasshoppers, snakes and other animals that one comes across. It was an incredible trip that thoroughly stresses one’s bicycle, and my Fezzari CR2 came through like a champ.

2) How many miles did you ride last week?
Last week was a special week, where 11 of us rode 444 miles along the Natchez-Trace Parkway. We organized it ourselves with two of our wives performing the SAG duties. It was over 100 degrees almost every day. (SAG is short for “sagging” off the back, but refers to the support team on long bicycle rides).

3) What is your favorite race?
I like to watch the Tour de France, but I don’t race bikes myself.

4) When did you start biking?
I started cycling in 1970 when I was 13. 10-speed bikes were the new thing back then, and I just had to get one. I saved all my money from paper routes to get my first 10-speed. I cycled for about 11 years before giving it up. I got back into cycling 3 years ago with the purchase of a Fezzari CR2. Since then I have easily logged over 10,000 miles, with 6,000 of them last year alone.

5) What was your first bike?
My first 10-speed was a Gitane Interclub that had tubular tires. I kept that bike for almost 40 years, although I only rode it for 11.

6) What bike setup do you ride now?
I ride a Fezzari CR2 and am looking to replace that with a Fezzari Fore CR5 at the end of 2012.

7) Why do you bike?
I love the feeling of doing tough climbs, lots of speed and the great outdoors. I prefer to ride with people and do so whenever I can. I am a member of a local club, although I do other long distance rides with friends as well. It’s the best way to keep off the extra pounds and still be able to eat anything I like. Riding a bike will help to keep you feeling and looking younger.

8 ) What is your favorite ride or route?
I live in New England, so you have to love climbing to bike around here. Any ride that has lots of steep climbs (up to 30% grades around here) is my choice of ride. It’s a tough climb up, but you feel great about doing it when at the top. I also don’t mind going almost 50 MPH on the way down too.

9) What is your favorite time of day to ride?
I don’t mind the cold weather as much as I do the heat, so I prefer to ride in the mornings or late afternoons, to keep out of the hot sun.

10) What is your biggest goal with cycling?
Since I have already done one cross country crossing, I know what a fantastic trip that is, so I’d like to do others. I’d like to re-cross the USA again, but also ride New Zealand, Europe and possibly Australia.

11) What does an average training wee look like for you?
I usually get out 3 times a week, with a longer club ride on the weekend. I try to get in over 100 miles a week and usually do. It’s all dependent on weather and how much work I have around the house, of course. When I finally retire from working for IBM, I’ll be doing many more organized trips.

12) What do you do for training during the winter?
My wife bought me a bike trainer to plug my CR2 into. I have it placed in the home theater room, so I can be entertained at the same time. Riding indoors is far more boring than being outside.

13) What do you do for nutrition on long rides?
I don’t eat very much while cycling, however a few granola-type snacks are always good. Oatmeal for breakfast will help a lot. Gatorade is taken infrequently, as I’ve heard it can cause leg cramps, so I try to avoid it somewhat. I mostly drink water with some Crystal Light flavoring.

14) What races do you have planned for this year?
No races for me, however I’ll be riding the west coast of the USA next year (3 weeks) which is about 1400 miles with 60,000 feet of climb. (Yikes! Way to go Jeffrey).

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