Introducing the New


You may have noticed a little change at recently as we launched our new website. As we looked at the user experience numbers and examined the changing landscape of how humanity is shopping online for bicycles, it became apparent, rather obviously, that mobile devices are starting to rule the world of web traffic.

So we took the advice of our lovely customers and fans, as well as the almighty Google, and developed what is called a responsive website. It’s responsive because it adjusts to fit whatever device you are viewing it on from a mobile phone to a tablet like an iPad to a desktop computer. We started from the ground up with a fresh design, bigger photos, product sorting, a comparison engine, and most importantly an all-new line of road bikes and mountain bikes, including our new 27.5/650b mountain bike models.

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