Iron Cowboy Triathlon | 50 Full Ironman Distances in 50 States in 50 Days


Fezzari is proud to sponsor of one of the greatest feats of human endurance and determination the world has ever seen. James Lawrence, born in Canada and now living, training, and raising his family in Utah, is planning this summer to complete 50 Ironman distance triathlons, in 50 states, in 50 days. In case some of you don’t know what that entails, that’s a 2.4-mile (3.86 km) swim, a 112-mile (180.25 km) bicycle ride and a marathon 26.2-mile (42.2 km) run, raced in that order and without a break.

Just completing one of those is an achievement that eludes even the most determined and fit people. But to do 50 of them, in 50 different states, in 50 consecutive days is an achievement that will definitely stand the test of time. Even the attempt to do it is mind-boggling and makes one question if it’s even physically possible and wonder why someone would attempt such an achievement.

James, aka The Iron Cowboy, is in extraordinary physical condition, but he’s even more mentally sound and determined. He got a glimpse of this determination at a younger age when he endured longer than anyone else (10 days) on a Ferris Wheel when the carnival came to town in Calgary. His mental toughness and physical ability will be pushed to the extreme this year. Find out more about James, his amazing determination, and how you can join him in his efforts to raise awareness of childhood obesity in the video below.


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