A Surprise Visit A few days back, James Lawrence visited the Fezzari Factory building where my coworker Ryan and I work. If you know James, he’s always open to talking about his current goals and ideas. We naturally sparked up a conversation about some of the training workouts he’s been doing recently. Ryan and I […]
Read More →Like each of us, James Lawrence has a story. But unlike each of us, James Lawrence has done something no one else in the world has ever even tried–50 triathlons, in 50 states, in 50 consecutive days. This documentary follows the incredible journey of the Iron Cowboy in his attempt to endure one of the craziest […]
Read More →It’s been almost a year since Fezzari athlete, the Iron Cowboy, James Lawrence the ultimate endurance athlete accomplished the incomprehensible. He completed 50 Ironman distance triathlons in 50 consecutive days in 50 different states. He did this on his Fezzari T5 triathlon bike. The saga in which James faced incredible adversity – including toes that swelled […]
Read More →On June 7, 2015, James Lawrence, AKA the Iron Cowboy, will attempt the incredible: 50 full Ironman distance triathlons, in 50 consecutive days, in 50 different states. Say what?? Yes, you read that correctly. James will be doing a 2.4 mile swim, 112 mile bike, and a 26.2 mile marathon run, every day, for […]
Read More →Big congrats to Iron Cowboy James Lawrence on his 36th Ironman Finish at Ironman Kona World Championships. It’s a pretty amazing journey. Thanks for telling us what it takes and what this amazing day was like. James races his Fezzari T5 Triathlon bike. Wow! I am still in disbelief that I actually did this […]
Read More →We found this great article by Garret Rock that we thought our readers would find useful and insightful. Enjoy… Thermoregulation is the ability of an organism to maintain a body temperature within certain boundaries, even when the surrounding temperature is very different. Basically, this refers to your ability to stay warm in cool environments, and […]
Read More →A Good Bike Fit Is the Easiest Way To Get Faster Instantly There is something about triathlons that seems to suck you in. What starts with a goal to just survive the swim of your first race quickly turns into a deep passion for the sport of triathlon in most. Soon we find ourselves spending gobs […]
Read More →Supplements for Triathletes Part 1: What Is Really Necessary During Training? The world of endurance sports is being inundated with supplements manufactured with the endurance athlete in mind. It’s easy to get wrapped up in supplementing. Before you know it you’re taking a handful of pills in the morning, a special powder for your water bottles, and […]
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