Be in the moment.

In our rapidly changing world where technology is evolving further and faster than ever before, bikes are here to keep us grounded. They’re the technology to help us escape technology, if you will. They help us to be in the moment, to enjoy the ‘now’.

At Ari, our team is formed of industry professionals and cycling enthusiasts. Together, our team custom designs, engineers, manufactures, builds, and delivers the most innovative technologies and world-class products with each rider in mind.

Since 2005, we’ve been on a mission to create exceptional experiences, one rider at a time. We do this through our business model: Custom. Quality. Direct. Each bike is custom fit to each rider’s body measurements, backed by the best guarantee in the business, and sold directly to you so you get the most bang for your buck.

Be in the Moment.

We believe there is no better time than the present moment. Our core ethos is to 'Be in the Moment.' We learn from the past, plan for the future, but ultimately, 'now' is all that we have. We see biking as one of the best ways to 'Be in the Moment.' It provides a chance to escape the world, get into a flow state, and focus on the present moment.

Exceptional > Acceptable

Our mission statement is to create exceptional experiences, one rider at a time. We don’t settle for adequate or acceptable, exceptional is our goal.

There’s no place like home.

Our Headquarters is located in Utah, surrounded by some of the most beautiful and diverse biking country in the world, from the Slickrock trails in Moab to the many mountain trails and roads in and around the rugged Rocky Mountains.

Custom. Quality. Direct.